Who are the Early Adopters? 

The early adopter branding refers to a recognized subculture of progressive individuals who embrace individuality above all else. Although the term has existed since the Jazz age, modern early adopters may sometimes be known as hipsters who are usually associated with young millennials. That said, it's not just an age range, it's also a mindset. If you like to be the first to try something brand new and show it to your friends and community, that qualifies you as an early adopter. You can also adopt aspects of both altruism and careerism. For you, sharing is seen as an essential part of your existence.

Examples of well-known early adopters include actress and HelloGiggles co-founder Zooey Deschanel and Dishcrawl Founder Tracy Lee.

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As an early adopter, learn how to build your business in a more powerful and sustainable way.

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