· Speak to your customers on a human level and cut the dull corporate-speak
· Compel your customers to convert with carefully crafted adverts and messaging
· Build loyal audiences through your channels by refining your offers and providing value
I know how it feels to not feel like you are in control of your own destiny.
We all have different life experiences and that’s what makes us human. But I think we can all relate to that frightening feeling where we don’t know which way to turn or what to do next.
Here’s my story. I hit rock bottom. I’d put on weight, I was diagnosed with diabetes and to top it off, I lost half a million dollars. You could say, things weren’t going my way.
I lost it all.
It felt super scary.
There I was, with a family to support and needing to figure something out…and fast. It seemed like things were out of my control. But actually, you know what, they weren’t…
I stopped, reassessed, and took massive action.
After some soul-searching, I started to make changes.
Before I knew it, I got rid of my diabetes, I was losing all the weight and BAM!
And now I have two best-selling books (sold over 45,000 books). I was also keynoting in over 15 countries and to top it off, I even spoke on the TED stage.
And do you know one of the key reasons was able to accomplish these things?
I believed in an idea and I was excited about it. It drove me and motivated me to make changes.
You’ve got an idea too, haven’t you?
At the core of every interaction and every business transaction is human emotion. Why do we do the things we do? Why are we attracted to some products and not others? Why does some marketing make us feel a certain way?
I believe that to truly connect with customers and market to them – we have to use our unique human characteristics and personalities to create emotion. Customers are guided by emotion and make purchasing decisions based on their feelings.
So many people have changed the way they market to their customers with the human-centric approach that I champion.
They’ve transformed the way they treat and talk to colleagues and customers. Keeping an empathetic and emotionally intelligent ethos at the core of their communications strategy and messaging.
In other words – stopping the robotic, monotonous corporate clap-trap that turns people off products.
I know it can be daunting. You might not have been a business-owner before and everything can seem a little overwhelming.
Maybe you have the perfect product but you don’t have a clue what to do next.
Or you could be at the end of your tether. Nothing seems to be working and you’re thinking it might be time to give up and do something else. Pass me the wine!
Hang in there.
My Human to Human business movement has taken me all over the globe. I’ve been lucky enough to impart my experience thorugh my 2 bestselling books There is No B2B or B2C: It’s Human to Human #H2H and Shareology: How Sharing is Powering the Human Economy.
I’m a Top 50 Social CEOs on Twitter Globally – Huffington Post, a Top 25 Influencer to Follow – Forbes and one of The 100 Most Influential Tech People On Twitter – Business Insider.
And you can be successful too. I’m proof that you can grow your business and build the life that you want.
I know it can be daunting. You might not have been a business-owner before and everything can seem a little overwhelming.
Maybe you have the perfect product but you don’t have a clue what to do next.
Or you could be at the end of your tether. Nothing seems to be working and you’re thinking it might be time to give up and do something else. Pass me the wine!
Hang in there.
With my brand new course, I set out to show you how to reverse engineer the sales funnel and humanize it through a real, emotive customer-centric approach.
It’s one thing to bring up people’s problems, lie and sell them snake oil. I see lots of big gurus doing this and it sucks. I’ve been there and got the t-shirt, so after studying and producing results, I want to reveal simple marketing secrets and untangle the web of lies sold by those same gurus
The Human Sales Funnel Course reveals 25 year old marketing secrets that allow virtually any business to learn and implement a set of steps in a rapidly changing digitized economy.
I set out to untangle the complicated web of lies sold by modern day marketing gurus and show how you can try out new, authentic techniques and make progress in a matter of days…even if you’ve never done any marketing before.
Let’s cut the crap and turn your sales strategy on its head.
· Focus in on your product and work out how to launch it effectively
· Build awareness for your brand and show customers how your product adds value
· Master the tech tools you’ll need to engage with your audiences
· Create your sales funnels using killer copy and mesmerising lead magnets
· Convert with the messaging you use on your website and in your ads
· Sell more products using tried and tested techniques
· Take control of your business’ direction
· Be a badass business person.
Hey, I know what you’re worried about. I’ve seen how other ‘marketing gurus’ can dangle the carrot for thousands of dollars and leave you by the wayside. You won’t get a situation where:
· Most of the content is irrelevant to your situation and you’ve spent hundreds of dollars to get 1 measly module.
· It’s written in a way that isn’t beginner-friendly and ends up being super confusing.
· How do you use the tech that’s being mentioned and getting it is going to be expensive?
· You’re left unsupported and there’s no contact with your tutor to ask questions about your business.
· There’s no direction – I’ve got the course, but what next?
One of the best things about The Human Sales Funnel Course (I know I’m biased, but it’s true ;)) is that you’re getting a package of easily applicable steps and tips for any online business.
It’s all actionable and it’s all stuff that you can start applying today.
And that’s not all, over the 14 week course, you’ll have more than enough time to meet with your trainer and get advice about each module.
That’s right. We’re not leaving you on your own, you’ll have experienced trainers, that are personally trained and certified by me and they’ll be dedicated to your journey throughout the entire course. They’re there to cheer your on, ensure you stay on track and help you through any challenging technical and marketing areas.
Think of your trainer as your accountability buddy. I always find that it helps when you’ve got someone who knows how much progress you should be making – you kinda feel guilty when you don’t put the hard work in. So, let’s throw out the excuses and make changes.
You’ll have 7 modules to work through and the time and support to kick ass at them.
· An extensive 14 week course with 7 fantastic modules to work through
· Your own certified personal trainer (Valued at $1800) and office hours with me
· Join the Private Course Facebook Group where you can ask questions and get support
· Real, tangible eBooks, Tutorials, Swipe Files and templates to use in your business model
Access to my Human Personal Brand Course – worth $1200
Access to Productivity Management Micro Course - valued at $249
Access to Creating your Messaging Ladder - valued at $299
Access to Chatbots 101 - valued at $297
Don’t wait around, commit to making positive changes to your business today.
The Human Sales Funnel Course and all of the BONUSES I’m offering are valued in total at $5946…
BUT
I’m offering an Early Bird price for the course at $1199, which will stick around for 4 days and then the course will be available at $1799 for another 4 days and finally $2,399 for the next 4 days. You get the picture!
So, it’s really worth grabbing that Early Bird price while you can.
Oh, and there’s something else…
I’ll also be holding 3 VIP spots for people who want to have me as their very own personal dedicated coach throughout the course.
Each of the 3 VIP spots will cost $4000 which includes everything I’ve mentioned PLUS 6 private training sessions with me.
Module 1 - Validating Your Product & Identifying Your Launch Type
Module 2 - Building your H2H sales strategy
Module 3 - Human Engagement Software
Module 4 - Creating your funnel
Module 5 - Landing pages that convert
Module 6 - Webinars that Sell
Module 7 - Creating Facebook ads that convert
[L1]3 videos
[L2]Quotes section
· Grab the bull by the horns and build your very own personal brand, based on a human-centric approach.
· Work out what you want to say to the world and find the best ways to say it. Become your own personal brand’s expert. If you can’t say it, no-one can.
· Learn how to create your ‘hub’ – the central point for all of your content and the foundation of your long-term strategy.
· Become a master of sharing online and offline and make tangible connections with followers and other thought leaders.
· Begin to grow your audience and work out how to reach out and build your personal brand.
· Take control of your time and learn how to time-block effectively so you can be more productive.
· Look at tech and tools you can use to help free up your time and concentrate your focus on higher priorities.
· Manage your priorities and use strategies to organize your objectives.
· Set aside more time to build your business!
· Concentrate on the true value of snappy, clear messaging, story and positioning.
· Learn about messaging ladders and the importance of building a communications strategy that develops over time.
· Start with your product messaging, then think about your unique value proposition, then build a narrative that aligns with your customer’s world, develop an experience based message and emphasise the purpose of your product. And if none of that made sense then don’t worry…I’ll teach you :)
· Prepare yourself for chatbots and look at how they’re already transforming communication-strategy.
· Work out if you want to go down the chatbot route and use it to enhance your messaging.
· Think about the type of format and style your chatbot can use to retain a humanized tone.
[3 videos]
[Quote/testimonial section 1]
[Quote/testimonial section 2]
[Quote/testimonial section 3]
[Quote/testimonial section 4]
[Quote/testimonial section 5]
[Quote/testimonial section 6]
What would I describe myself as? I always find this a funny question, but I’ll give it a shot. I’m a CEO, Business strategist, coach, author and TED talker…amongst lots of other things too (a San Jose native, a husband, dad to two amazing kids and our dog Jessie).
I created the Human to Human #H2H Business Movement and I’ve watched with great excitement as my overwhelming belief in the power of authentic, sharing between humans both online and offline has taken off in the business community.
The Human Sales Funnel Course is my way of showing you how to humanize your business and make meaningful links with customers too. This 14-week course will take you through how to humanize your own sales funnel and increase your sales through strong, personality-driven connections.
This is your chance to make your customers feel as passionate about your product as you.
Go get ‘em!
I’ll be holding 3 VIP spots for people who want to have me as their very own personal dedicated coach throughout the course.
Each of the 3 VIP spots will cost $4000 which includes everything I’ve mentioned PLUS 6 private training sessions with yours truly.
[Tagline with brands you’ve worked with] As seen in: Forbes, Business Insider, Huffington Post, TED Talks, LeadTrail, Kred etc]
[Quote/testimonial section 1]
[Quote/testimonial section 2]
[Quote/testimonial section 3]
[Quote/testimonial section 4]
[3 videos]
[Course features and bonus grid]
Still not sure, well I’m offering an Early Bird price for the course at $1199, when the whole course and BONUSES are valued at $5946. It’s a fantastic price and you’re investing in your future! Grab this deal while there are still spaces…quick!
Q: Will my business succeed with this course?
A: We’ll try our damn hardest to get you to the place you want to be, but I can’t make any guarantees. This process is about your own commitment and hard work too. I can help provide you with the tools and knowledge to make changes and it’s up to you to apply what you’ve learnt to be successful. We’ll be with you every step of the way though and if you push yourself, you can do anything!
Q: Is this course for me if I don’t want to sell online?
A: If you’re not open to selling products and services online then this course probably isn’t the one for you L. But, what I would say is that it’s well-worth thinking about – digital ecommerce is massive and you’ll be able to reach new customers and audiences at your finger-tips.
Q: I’m a bit shy – do I have to chat in the Facebook Group?
A: You can do whatever you’re comfortable with. If you’re better off talking to your personal trainer and speaking one-to-one then that’s totally fine. You don’t have to post in the Facebook Group if you don’t want to, hey it’s not for everyone, but what I would say is that we’re a friendly bunch, so don’t be scared to reach out.
Q: This is a commitment and a big investment – should I make the jump?
A: Parting with your hard-earned cash and buying anything is a big deal, so I totally understand if you’re feeling a bit apprehensive. We’ve worked to provide this course at a really reasonable price, with loads of bonus features, so we think it’s a good investment and you’re also investing in your future!
Q: How do I pay?
A: We accept payments online using any major credit card, so you can get started straight away.
Q: So, I’ve decided to sign up, yay! What next?
A: You’re awesome! Now, you’ll receive an email detailing exactly what to do next. Before you know it, you’ll have your first modules and content to get started on. You’ll also get details about your new personal trainer, who’ll be around to meet and answer your questions.
Q: How much support will I receive?
A: As mentioned, you’ll be assigned your personal accountability trainer who will be around to meet with you and support your business journey. Remember, if you pick the VIP package, it’ll be me helping you along the way ď. You’ll also have access to the Private Course Facebook Group where the trainers and I will be around to answer your burning questions.
I want you to feel confident and happy about your purchasing decision, so if you’ve got any more questions then drop me an email and I’ll get back to you ASAP.
[Course features and bonus grid]
Remember!
The Human Sales Funnel Course and all of the BONUSES I’m giving away are worth $5946…
BUT
I’m offering an Early Bird price for the course at $1199, yep, that’s right! Grab this deal while you can, it’s only sticking around for 4 days and then the course will be available at $1,495 for the next 4 days and finally $1,995 for another 4 days. You do the math…(psst, the math tells you this is a great deal!)
So, enjoy that Early Bird price while you can.
Oh, and don’t forget…
I’ll be holding 3 VIP spots for people who want to have me as their very own personal dedicated coach throughout the course.
Each of the 3 VIP spots will cost $4000 which includes everything I’ve mentioned PLUS 6 private training sessions with yours truly.
Fight animal cruelty with cupcakes
50% Complete
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.